The most underrated growth hack in marketing?
Do a year in sales.
I’ve worked in marketing for five years.
Now I’m leading a sales team.
And for the first time, I really get it.
I used to sit behind dashboards, tweaking campaigns and guessing what the market wanted.
But once I started having direct sales conversations… everything changed.
Now, I’m not guessing.
I’m listening.
And when I take those insights back to marketing?
Our messaging hits harder.
Our conversions go up.
Sales becomes easier.
Suddenly, leadership is pulling me into high-level conversations.
I’m not just another marketer with ideas: I’m bringing frontline data.
Real words from real customers.
And that gives me leverage.
And oftentimes, my opinions on campaign ideas are weighed more heavily than those of other marketers in the same Zoom meeting.
I’ve become the bridge between sales and marketing.
And that bridge is where the magic happens.
If you’ve only worked in one side, sales or marketing, try crossing over.
It might just be the edge you’re looking for.
-Alif